How to Delete an Old Google Business Profile: A Step-by-Step Guide

Managing your online presence is important in today’s businesses. One is frequently required to delete the old or duplicate listing of Google My Business, now known as a Google Business Profile. This guide will walk you through deleting an old Google Business Profile and keeping your online information updated.

Reasons for Removing an Old Google Business Profile

Before proceeding with the process, here is a quick rundown of the reasons you may want to remove an old profile:

• Business is closed
• Duplicate listings
• Outdated information
• Rebranding/relocation
• Merger/ acquisition

Step-by-Step Process of Removing an Old Google Business Profile

Step 1: Sign In to Google Business Profile Manager

• Go to business.google.com
• Sign in using a Google account for your business profile

Step 2: Choose the Right Profile

• If you have several locations, click to choose the profile you want to remove.

Step 3: Go to Business Information

• Click “Info” on the left-hand menu
• Scroll to the bottom of the page

Step 4: Take off Business Profile

• Click “Remove Business Profile”
• Select “Close or remove this business”

Step 5: Choose the Right Option for You

You will now be presented with two options:

• “Permanently close this business”
• “Remove this listing from Google”
  Pick whichever suits you best.

Step 6: Confirm Your Action

Follow the wizard to confirm this is indeed your intention. Google might ask for additional information just to double-check this is really your request.

Things to Note

• Permanent: The profile cannot be recovered once deleted, so it is advisable to be sure before this.
• Verification: Google may request additional steps to verify that one has valid authority to delete the profile.
• Waiting Period: It will take some days for changes to actually show on all Google services.

Alternative to Delete: Mark as Permanently Closed

If you still want to keep the history of the profile, but show that this business is no longer in operation:

1. Follow steps 1-3 above
2. Instead of removing, select “Mark as permanently closed”
3. The profile will remain active and visible, but it will show as closed

What Happens After Deletion?

• The profile will no longer be visible on Google Search or Google Maps
• Reviews and photos related to that profile will be removed
• Any active campaigns that you might have running in Google Ads for this location will be affected

Troubleshooting Common Issues

• Can’t remove: Make sure you have owner or manager access to the profile.
• Getting error message: Check internet and try again later.
• Profile re-appears: If after going through deletion, the profile shows up again, call Google Support.

Best Practices

• Let your customers know that you are closing or changing before you remove it
• Update other online listings or directories
• Save in a record for future reference information regarding the Google Business Profile

Conclusion

To delete an old Google Business Profile, this is relatively easy in case you follow the steps. Remember, while performing this function, to consider the implications very seriously, as this is permanent. This will guarantee that online presence on your business is correct and that prospective customers will be able to find the right information about your company.For businesses wanting to manage their online reputation at scale, consider Wooflo Pro. Provide your business data in one place and always keep it accurate and up-to-date on the web with comprehensive tools for managing your Google Business Profile and other online listings.

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• Email: info@wooflo.pro
• Phone: +33751209253
• Address: 71-75 Shelton Street, Covent Garden, London WC2H 9JQ, UK
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